Do you know what a Call to Action is?
It’s an easy visual for your readers to learn more about you and your writing.
I’m in the process of cleaning up my website. Getting rid of extraneous information. There are only a few things we really want and need our websites to do for us as authors.
- We need our websites to be a location of quality, free content (like this informative post 🙂 ) for our readers
- We need our website to showcase our latest book as well as our backlist. Our readers need an easy way to learn about and buy our books. Above all else we want to make our books available to those readers who want them. (This is why I’m simplifying my own site this week!!)
- We also need our websites to allow readers access to our email list in the easiest way possible.
It is vitally important for an author to have a dedicated email list of their readers. After all, beloved readers are our customers and we want to make them happy.
We can make our readers happy with the next new book, but we can also share free short stories, behind the scenes content and exclusive promotions as a benefit for being a part of our email list.
A Call to Action is a simple visual that lets a readers know about an opportunity.
On our websites we want only important Call to Action buttons. A button for downloading free content (books or videos) and buttons for buying books. That’s it. Nothing complicated, but very very important for your website.
Here are a few links on CTA’s and how to get started:
- HubSpot – What is a Call to Action
- WordStream – Call to Action Buttons
- MarketingTech – What is a CTA?
So do you have CTA on your website? If so, share a link to your site and show us!